Join the Bold Side of Retail!
Manager, Email & SMS Marketing - Ville Saint-Laurent (on-site)
Ready to hop into something extraordinary? We're Psycho Bunny - the rebelliously refined clothing brand turning heads with our premium quality, vibrant style, and that unmistakable logo. With over 200 points of sales worldwide (and counting!), we're on a mission to redefine bold standards in retail.
The Gig
Reporting to the Director of Customer Retention, the Manager, Email & SMS Marketing is responsible for the proactive planning, execution, and continuous optimization of Psycho Bunny's Email and SMS marketing programs. This role plays a pivotal part in translating business objectives into impactful campaigns that drive growth across both e-commerce and retail channels.
Your Daily Adventures
- Assist in developing the strategic vision and roadmap for Psycho Bunny's email and SMS marketing programs, ensuring alignment with broader marketing and business goals.
- Maintain and manage the Email & SMS Marketing Calendars, collaborating with cross-functional teams to align campaigns with broader business objectives.
- Act as the day-to-day Business owner of email & SMS marketing platforms, ensuring their effective use to drive channel performance and meet business objectives.
- Partner with the technology team to maintain platform functionality, troubleshoot issues, prioritize technology roadmap and support the development of new features to enhance campaign execution and personalization.
- Lead performance analysis for both campaigns and automated/triggered email and SMS journeys, ensuring strategic alignment with business objectives.
- Develop actionable insights from reporting to inform high-level strategies for improving customer engagement, conversion, and overall ROI.
- Manage and mentor direct reports (e.g.,the Email/SMS Specialists) by providing the resources, tools, and guidance needed for both day-to-day responsibilities and long-term professional development.
- Lead a “Test and Learn” culture, with fast iteration and learning as an operational goal
- Drive a “One Team” approach by prioritizing collaboration and partnership with cross-functional teams
Your Toolkit
- 5-7 years of total relevant experience with a minimum of 2 years of experience in a management position
- Bachelor’s degree in a related field
- Experience with Klaviyo, or a similar email service provider
- Experience with analytics & reporting tools, such as Google Analytics 4 or PowerBI
- Deep expertise in email & SMS marketing fundamentals, including audience segmentation, automated workflows, campaign deliverability, and data-driven A/B testing strategies
- Exceptional communication and collaboration skills, with expertise in data storytelling and a proven ability to deliver impactful presentations to leadership teams
- Fluency in both English and French
- Experience working with Apparel Retailers or Brands is a plus.
Why Choose the Psycho Bunny Life?
- A group RRSP/DPSP plan, which includes a very generous match from Psycho Bunny!
- On-site gym and on-site cafeteria / bistro with subsidized meals, including breakfast and lunch.
- Three (3) weeks of vacation
- Six (6) wellness days and your birthday off, on us
- Sweet discount on the coolest fits
- Room to grow in a rapidly expanding brand
- Surrounded by smart and passionate people
Ready to Set a Bold Standard?
Apply now to join and show us what makes you uniquely bold!
Diversity & Inclusion
Excited by this opportunity? Psycho Bunny is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
Psycho Bunny is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.